INDICATOR

34% of Gen Z Beauty Fans Have Watched the Product Reviews on YouTube | Globalwebindex

Beauty Fans are defined as internet users who have a strong interest in beauty products and aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.

90% of the beauty fans have visited YouTube during the month before the survey. 66% of those fans who have watched the product reviews on the YouTube are from Gen Z (34%) and Millennials (32%), while the older Gens like Gen X and Baby Boomers are only 34% of them.

34% of Beauty Fans Gen Z Like Watching Product Reviews on YouTube | GlobalWebIndex

For more information, kindly check  “Beauty Fans, 2017“ full infographic.

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