Beauty Fans are defined as internet users who have a strong interest in beauty products and aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.
90% of the beauty fans have visited YouTube during the month before the survey. 66% of those fans who have watched the product reviews on the YouTube are from Gen Z (34%) and Millennials (32%), while the older Gens like Gen X and Baby Boomers are only 34% of them.
For more information, kindly check “Beauty Fans, 2017“ full infographic.