Images are more impactful than text, more memorable, more engaging and more likely to be shared & reshared. There are well over 3 billion photos shared daily on social media. The fastest growing social media sites are image-based: Snapchat, Instagram, Pinterest and Tumblr, even the original social networks like twitter and facebook now focus much more on visual communication. Facebook is now the largest image-sharing site on the web and twitter gives extra space to posts including images.
To know the progression of the image analysis technology, in below is a chart explaining the progression of analysis technology in terms of business value and degree of difficulty.
Practical Business Use Cases for Image Analytics:
- Measure ROI with Logo Recognition.
- Track Visual Mentions.
- Identify Moments of Consumption.
For more information, please download “A Brand’s Guide to Understanding and Using Image Analysis” full guide.