GUIDE

A Brand’s Guide to Understanding and Using Image Analysis | Crimson Hexagon

Images are more impactful than text, more memorable, more engaging and more likely to be shared & reshared. There are well over 3 billion photos shared daily on social media. The fastest growing social media sites are image-based: Snapchat, Instagram, Pinterest and Tumblr, even the original social networks like twitter and facebook now focus much more on visual communication. Facebook is now the largest image-sharing site on the web and twitter gives extra space to posts including images.

To know the progression of the image analysis technology, in below is a chart explaining the progression of analysis technology in terms of business value and degree of difficulty.

The Fundamentals of Image Analytics

Practical Business Use Cases for Image Analytics:

  1. Measure ROI with Logo Recognition.
  2. Track Visual Mentions.
  3. Identify Moments of Consumption.

A Brand's Guide to Understanding and Using Image Analysis | Crimson Hexagon

For more information, please download “A Brand’s Guide to Understanding and Using Image Analysis” full guide.

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