More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education.
Check the 4 research-backed tips to help you make the most of your online video plan:
- Be mobile-minded:
Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness & an average of 47% in unaided ad recall on average. So treat mobile video as an essential part of your media plan.
- Optimize for your audience goals:
Ads running against more engaging content had a higher potential for brand lift. Specifically, ads that played before videos with higher preference scores. Use Google Preferred & TrueView together to maximize brand impact on YouTube.
- Add affinity targeting to demographic targeting:
Optimize your video campaigns through adding affinity targeting allows you to reach even more qualified, engaged audiences, based on their lifestyle, interests, & needs. It can also improve campaign performance.
- Plan YouTube alongside TV:
Explore planning tools from Google to deliver video ads across the platforms that will help maximize audience impact.
For more information, please download the “4 Media-Planning Tips for Online Video Advertising Success” full guide.